Act · Commercial Activation
Buying Strategy
The buying rules, and the place they get used. The retailer's criteria are written into the product, and the buyer sees them - along with the sustainability and commercial facts, in euros - at the moment budget is committed. The decision stays with the buyer.
Buying Desk
The buyer's working view. It shows each brand's sustainability score next to its commercial performance - sales, margins, order volumes - in one place, in euros. The two are never merged into a single number: the buyer sees both and makes the call.
Buying Criteria
Where the retailer writes its buying rules into the product - minimum scores, what matters most, what is a dealbreaker - instead of leaving them as words in a policy document. Once set, the same rules appear at every buying decision, so they are applied rather than remembered.
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See where your budget
should move.
A working session on the live platform, with your brand list and your order book - not a deck.