Company
About JunoIQ
JunoIQ collects the documents behind fashion retail - certificates, audits, brand disclosures - has a person check them, and turns them into scores and tools retailers use to decide what to buy.
The Impact-Driven Team
Operative team of serial entrepreneurs with 100 years of experience in the field.

Matti Lamminsalo
CEO
A passionate visionary with close to 20 years of entrepreneurial experience. Board member of Fashion Finland and startup mentor.

Outi Pyy
Head of Sustainability
The foremost Finnish authority on sustainable fashion, with over 10 years of hands-on experience, as well as a writer, lecturer, and influencer in the field.

James Hill
Chief Technology Officer
Technology leader and serial entrepreneur with 20 years of experience in enterprise and startup environments, turning emerging technologies into scalable solutions with AI at the core.

Oskari Mikkola
Head of Sales
Experienced commercial leader and former startup CEO with 15+ years in sales, growth, and building partnerships across international markets.

Toby Lyons
Chief Operating/Revenue Officer
SaaS growth expert with 15+ years in scaling B2B companies. Scaled a Silicon Valley startup from zero to nearly €10M in revenue, with strong expertise in building revenue teams and driving product-market fit.

Hannu Vaajoensuu
Board professional & tech investor
Hannu is impact investor and the founder of the stock-listed SaaS company BasWare. Following a successful exit, he has invested in more than 40 SaaS companies, where he has also served on the board of most.

Penny Whitelaw
Industry Advisor
With experience leading enterprise sales at competitor Good On You, Penny brings sharp B2B sustainability SaaS expertise and strong industry connections.

Olof Hoverfält
AI & Big data Advisor
Experienced AI and data expert with deep experience in building scalable analytics and machine learning systems. Head of Data Analytics at Business Finland and advisor to multiple AI initiatives.
The data platform for facts
you can trade on.
Built for the regulation already here.
- 11k+
- Brands audited
- 10
- Retail categories
- 500+
- Data points assessed
- 280+
- Unique claim types
See where your budget
should move.
A working session on the live platform, with your brand list and your order book - not a deck.