JunoIQ

Company

About JunoIQ

JunoIQ collects the documents behind fashion retail - certificates, audits, brand disclosures - has a person check them, and turns them into scores and tools retailers use to decide what to buy.

The people

The Impact-Driven Team

Operative team of serial entrepreneurs with 100 years of experience in the field.

Founding team
Matti Lamminsalo

Matti Lamminsalo

CEO

A passionate visionary with close to 20 years of entrepreneurial experience. Board member of Fashion Finland and startup mentor.

Outi Pyy

Outi Pyy

Head of Sustainability

The foremost Finnish authority on sustainable fashion, with over 10 years of hands-on experience, as well as a writer, lecturer, and influencer in the field.

James Hill

James Hill

Chief Technology Officer

Technology leader and serial entrepreneur with 20 years of experience in enterprise and startup environments, turning emerging technologies into scalable solutions with AI at the core.

Oskari Mikkola

Oskari Mikkola

Head of Sales

Experienced commercial leader and former startup CEO with 15+ years in sales, growth, and building partnerships across international markets.

Toby Lyons

Toby Lyons

Chief Operating/Revenue Officer

SaaS growth expert with 15+ years in scaling B2B companies. Scaled a Silicon Valley startup from zero to nearly €10M in revenue, with strong expertise in building revenue teams and driving product-market fit.

Advisors
Hannu Vaajoensuu

Hannu Vaajoensuu

Board professional & tech investor

Hannu is impact investor and the founder of the stock-listed SaaS company BasWare. Following a successful exit, he has invested in more than 40 SaaS companies, where he has also served on the board of most.

Penny Whitelaw

Penny Whitelaw

Industry Advisor

With experience leading enterprise sales at competitor Good On You, Penny brings sharp B2B sustainability SaaS expertise and strong industry connections.

Olof Hoverfält

Olof Hoverfält

AI & Big data Advisor

Experienced AI and data expert with deep experience in building scalable analytics and machine learning systems. Head of Data Analytics at Business Finland and advisor to multiple AI initiatives.

The data platform for facts
you can trade on.

Built for the regulation already here.

EU Green Claims DirectiveCSRDDigital Product PassportGHG Protocol
11k+
Brands audited
10
Retail categories
500+
Data points assessed
280+
Unique claim types

See where your budget
should move.

A working session on the live platform, with your brand list and your order book - not a deck.