Act · Commercial Activation
Buying Strategy
The buying rules, and the place they get used. The retailer's criteria are written into the product, and the buyer sees them - along with the sustainability and commercial facts, in euros - at the moment budget is committed. The decision stays with the buyer.
Where the buyer decides
Buyers Desk
The buyer's working view. Each brand's sustainability score next to its commercial performance - sales, margins, order volumes - in one place. A single source of truth to equate sustainable decisions with commercial outcomes.
- Buying Quadrant
- Budget by Tier
- Purchase Metrics
- Order Book
- Brand Panel
Buyers desk
AW26 · in eurosThe retailer's own buying rules
Buying Criteria
Curate buying rules into your product - minimum scores, what matters most, what is a dealbreaker - instead of leaving them as words in a policy document. Your rules, applied across your portfolios, to aid better purchasing decisions.
- Criteria Builder
- Lock and Version
- Applied Everywhere
Buying rules
v7 · locked 4 Mar- Minimum IQx 45Blocks the orderDealbreaker
- Materials weighted x2Applied at every decisionLocked
- No unevidenced claimsBlocks the orderDealbreaker
- Prefer EU manufactureRanks, does not blockPreference
Applied, not remembered
The platforms we connect to
See your own portfolio
at the first meeting.
Send us the brands you carry and we will have them scored before we speak. Nothing to install, nothing to prepare.